WHITE ANTLER GROUP
White Antler represents growth that regenerates and strength built through experience.
It reflects a clear, disciplined approach to business, focused on precision, resilience and lasting results.
White Antler Group
Four businesses. One commercial standard.
Air systems, professional hair supply, workforce retention strategy and commercial partnerships, delivered by operators with decades of experience.
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What We Do
White Antler Group operates four commercial divisions across environment, product, workforce and revenue. Each division is built around clear market need and measurable outcomes.
AirXPro
AirXPro is deployed across hospitality, workplace, education and healthcare environments where air quality directly impacts performance, wellbeing and operational standards.
From premium hotel rooms, spas and salons to offices, schools and hospitals, it supports cleaner environments, enhanced user experience and improved day-to-day working conditions.
The system can be deployed at room level or scaled across entire buildings, supporting both immediate upgrades and long-term infrastructure planning.
Suitable for retrofit or new-build specification, AirXPro integrates seamlessly into existing operations and future developments without compromising design or functionality.
Positioned as clean air infrastructure — not a temporary add-on — AirXPro supports organisations aligned with higher standards of health, performance and environmental quality.
Retail Environments
Optimised air quality for customer experience and dwell time
Commercial Buildings
Sustainability and health compliance at scale
Built Environments
Performance and occupancy outcomes driven by air quality
Trusted By
WAG Hair
Professional Remy extensions supplied direct from global manufacturing. Consistent shade accuracy, reliable quality and strong commercial margin for salon operators.
WAG Hair operates as a three-brand portfolio designed to serve distinct audiences while maintaining consistent standards of quality, ethics, and longevity across the GCC and international markets. Across all three brands, WAG Hair is built on one principle: premium hair designed to perform beautifully over time.
Our flagship line, WAG Luxe, delivers 100% single-donor Russian hair for high-end salons, professional stylists, and discerning clients. The collection prioritizes exceptional longevity, seamless blends, and refined tones and operates through controlled distribution to protect brand integrity. WAG Luxe is home to our UAE-exclusive signature shade, Desert Mocha.
WAG Vybez is a contemporary, accessible line created for creators, younger clients, and everyday wear, offering lighter sets, modern textures, and 57 wearable shades while maintaining ethical sourcing and professional standards.
Black Girl Vibez is a specialist, texture-led line designed to honor cultural identity and the specific needs of textured hair. The range focuses on curl integrity, density and performance in real-world conditions, with respectful sourcing and representation at its core
Direct Supply
Sourced direct from global manufacturing partners
Shade Matching Tool
enables consistent digital colour matching across every order, improving accuracy, saving time, supporting instant purchasing decisions.
Commercial Margin
Strong profitability built in for salon operators
The Longevity Advantage
Workforce retention strategy for organisations that cannot afford to lose experienced people. Addresses menopause, men's midlife, leadership continuity and the commercial cost of avoidable attrition.
Menopause in the Workplace
Evidence-based support strategies for retaining experienced women
Men's Midlife
Addressing performance and engagement at a critical career stage
Leadership Continuity
Protecting institutional knowledge and senior capability
Cost of Attrition
Quantifying and reducing the commercial impact of avoidable loss
Commercial Growth & Strategic Partnerships
White Antler Group operates at a senior commercial level across media sales, advertising, sponsorship, OOH and brand partnerships. With decades of experience in high-value markets, we work directly with C-suite leaders, investors, developers and institutions to structure partnerships that deliver measurable commercial outcomes. Our strength lies in relationship-led dealmaking, long-term trust and disciplined execution.
Media
Strategic media placements that build brand authority and audience reach.
Sport & Sponsorship
High-attention platforms where brand alignment drives measurable commercial return.
Strategic Partnerships
Structured commercial relationships built for sustained revenue generation.
Media Sales
Senior commercial sales strategy across premium markets.
OOH & Advertising
Strategic visibility across outdoor, media and brand environments.
Market Perception
Search presence, third-party credibility and reputation positioning.
**We also support a select number of clients with market perception and strategic visibility. From search presence to third-party media coverage, we help ensure that when you are looked up, you are positioned at the level you are already operating. This work is handled discreetly and integrated into the broader commercial strategy.
Commercial Experience
40+
Years Experience
Across UK and Middle East markets
4
Commercial Divisions
Each built around measurable outcomes
Built on experience. Proven in execution.
Credibility
Sector Depth
Experience across healthcare, finance, education and complex commercial environments.
Global Networks
Established supply and partner networks across Europe, Asia and the Middle East.
Workforce Strategy
Supporting organisations in retaining senior talent and leadership continuity.
Proven Delivery
Commercial partnerships, sponsorships and revenue models delivered at scale.
How We Work
Direct Senior Engagement
We engage directly with senior decision makers from the outset — no intermediaries, no delay.
Defined Commercial Objective
Each engagement is built around a clear commercial objective agreed at the start.
Measurable Success
Success is measured by revenue generated, contracts delivered and talent retained.
Sustained Return
We build for long-term commercial return, not one-off transactions.
Where We Are Operating
UAE Air Quality
Deploying AirXPro solutions across healthcare, education and commercial environments in the UAE, where air quality standards are a growing regulatory and commercial priority.
WAG Hair Distribution
Expanding professional salon distribution through WAG Hair, building regional partnerships with distributors and salon groups seeking reliable, high-margin Remy supply.
Workforce Longevity
Strengthening workforce retention through midlife strategy, leadership continuity and performance support. Designed for organisations managing experienced talent, addressing menopause, men's midlife and the rising commercial cost of avoidable attrition.
Strategic Partnerships
We structure commercial partnerships across media, sport and high attention platforms where brand alignment drives measurable return.
The Team
Sandra Spencer
Founder, White Antler Group
Commercial leader with 30+ years' experience across sales, partnerships, media and market expansion in the UK and Middle East. Proven track record in building revenue streams, securing high-value partnerships and delivering commercial outcomes across B2B, B2C and B2G environments. Creator and delivery lead of The Longevity Advantageâ„¢, a corporate programme supporting retention, performance and leadership continuity across modern workforces. Trusted to operate at C-suite level across corporate, government and investor-led environments.
Kurtis Spencer
Partnerships & Sports Media
Combines first-hand sporting experience with commercial delivery across media, sponsorship and brand partnerships. Former semi-professional footballer with deep understanding of the athlete, club and fan ecosystem. Experience across UK and UAE media environments, supporting high-value partnerships, sponsorship activations and large-scale campaigns across premium global locations. Supports White Antler Group's sports, media and commercial partnership strategy with a focus on access, relevance and execution.

White Antler Group partners selectively and moves fast where there is alignment, building solutions that support the UAE's vision for innovation, wellbeing, and global growth.