WHITE ANTLER GROUP

White Antler represents growth that regenerates and strength built through experience.

It reflects a clear, disciplined approach to business, focused on precision, resilience and lasting results.

White Antler Group

Four businesses. One commercial standard.

Air systems, professional hair supply, workforce retention strategy and commercial partnerships, delivered by operators with decades of experience.

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What We Do

White Antler Group operates four commercial divisions across environment, product, workforce and revenue. Each division is built around clear market need and measurable outcomes.

AirXPro

AirXPro is deployed across hospitality, workplace, education and healthcare environments where air quality directly impacts performance, wellbeing and operational standards.

From premium hotel rooms, spas and salons to offices, schools and hospitals, it supports cleaner environments, enhanced user experience and improved day-to-day working conditions.

The system can be deployed at room level or scaled across entire buildings, supporting both immediate upgrades and long-term infrastructure planning.

Suitable for retrofit or new-build specification, AirXPro integrates seamlessly into existing operations and future developments without compromising design or functionality.

Positioned as clean air infrastructure — not a temporary add-on — AirXPro supports organisations aligned with higher standards of health, performance and environmental quality.

Retail Environments

Optimised air quality for customer experience and dwell time

Commercial Buildings

Sustainability and health compliance at scale

Built Environments

Performance and occupancy outcomes driven by air quality

Trusted By

WAG Hair

Professional Remy extensions supplied direct from global manufacturing. Consistent shade accuracy, reliable quality and strong commercial margin for salon operators.

WAG Hair operates as a three-brand portfolio designed to serve distinct audiences while maintaining consistent standards of quality, ethics, and longevity across the GCC and international markets. Across all three brands, WAG Hair is built on one principle: premium hair designed to perform beautifully over time.

Our flagship line, WAG Luxe, delivers 100% single-donor Russian hair for high-end salons, professional stylists, and discerning clients. The collection prioritizes exceptional longevity, seamless blends, and refined tones and operates through controlled distribution to protect brand integrity. WAG Luxe is home to our UAE-exclusive signature shade, Desert Mocha.

WAG Vybez is a contemporary, accessible line created for creators, younger clients, and everyday wear, offering lighter sets, modern textures, and 57 wearable shades while maintaining ethical sourcing and professional standards.

Black Girl Vibez is a specialist, texture-led line designed to honor cultural identity and the specific needs of textured hair. The range focuses on curl integrity, density and performance in real-world conditions, with respectful sourcing and representation at its core

Direct Supply

Sourced direct from global manufacturing partners

Shade Matching Tool

enables consistent digital colour matching across every order, improving accuracy, saving time, supporting instant purchasing decisions.

Commercial Margin

Strong profitability built in for salon operators

The Longevity Advantage

Workforce retention strategy for organisations that cannot afford to lose experienced people. Addresses menopause, men's midlife, leadership continuity and the commercial cost of avoidable attrition.

Menopause in the Workplace

Evidence-based support strategies for retaining experienced women

Men's Midlife

Addressing performance and engagement at a critical career stage

Leadership Continuity

Protecting institutional knowledge and senior capability

Cost of Attrition

Quantifying and reducing the commercial impact of avoidable loss

Commercial Growth & Strategic Partnerships

White Antler Group operates at a senior commercial level across media sales, advertising, sponsorship, OOH and brand partnerships. With decades of experience in high-value markets, we work directly with C-suite leaders, investors, developers and institutions to structure partnerships that deliver measurable commercial outcomes. Our strength lies in relationship-led dealmaking, long-term trust and disciplined execution.

Media

Strategic media placements that build brand authority and audience reach.

Sport & Sponsorship

High-attention platforms where brand alignment drives measurable commercial return.

Strategic Partnerships

Structured commercial relationships built for sustained revenue generation.

Media Sales

Senior commercial sales strategy across premium markets.

OOH & Advertising

Strategic visibility across outdoor, media and brand environments.

Market Perception

Search presence, third-party credibility and reputation positioning.

**We also support a select number of clients with market perception and strategic visibility. From search presence to third-party media coverage, we help ensure that when you are looked up, you are positioned at the level you are already operating. This work is handled discreetly and integrated into the broader commercial strategy.

Commercial Experience

40+

Years Experience

Across UK and Middle East markets

4

Commercial Divisions

Each built around measurable outcomes

Built on experience. Proven in execution.

Credibility

Sector Depth

Experience across healthcare, finance, education and complex commercial environments.

Global Networks

Established supply and partner networks across Europe, Asia and the Middle East.

Workforce Strategy

Supporting organisations in retaining senior talent and leadership continuity.

Proven Delivery

Commercial partnerships, sponsorships and revenue models delivered at scale.

How We Work

Direct Senior Engagement

We engage directly with senior decision makers from the outset — no intermediaries, no delay.

Defined Commercial Objective

Each engagement is built around a clear commercial objective agreed at the start.

Measurable Success

Success is measured by revenue generated, contracts delivered and talent retained.

Sustained Return

We build for long-term commercial return, not one-off transactions.

Where We Are Operating

UAE Air Quality

Deploying AirXPro solutions across healthcare, education and commercial environments in the UAE, where air quality standards are a growing regulatory and commercial priority.

WAG Hair Distribution

Expanding professional salon distribution through WAG Hair, building regional partnerships with distributors and salon groups seeking reliable, high-margin Remy supply.

Workforce Longevity

Strengthening workforce retention through midlife strategy, leadership continuity and performance support. Designed for organisations managing experienced talent, addressing menopause, men's midlife and the rising commercial cost of avoidable attrition.

Strategic Partnerships

We structure commercial partnerships across media, sport and high attention platforms where brand alignment drives measurable return.

The Team

Sandra Spencer

Founder, White Antler Group

Commercial leader with 30+ years' experience across sales, partnerships, media and market expansion in the UK and Middle East. Proven track record in building revenue streams, securing high-value partnerships and delivering commercial outcomes across B2B, B2C and B2G environments. Creator and delivery lead of The Longevity Advantageâ„¢, a corporate programme supporting retention, performance and leadership continuity across modern workforces. Trusted to operate at C-suite level across corporate, government and investor-led environments.

Kurtis Spencer

Partnerships & Sports Media

Combines first-hand sporting experience with commercial delivery across media, sponsorship and brand partnerships. Former semi-professional footballer with deep understanding of the athlete, club and fan ecosystem. Experience across UK and UAE media environments, supporting high-value partnerships, sponsorship activations and large-scale campaigns across premium global locations. Supports White Antler Group's sports, media and commercial partnership strategy with a focus on access, relevance and execution.